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Conservative Media's Trump Turnaround

Conservative Media Turns on Trump

Conservative media's tone on Trump has shifted as his approval ratings decline, exposing a growing rift between the president and his former allies.

MMMiriam Mendez
Sep 21, 2026 · Updated Sep 30, 2026 · 3 min read
Conservative Media — President Donald J. Trump shows members of the media the White House helipad under construction on the South Lawn, Wedn
Official White House Photo by Joyce N. Boghosian / Public domain

Conservative media, once a vocal advocate for Trump, has begun to criticize the president and his policies.

  • Conservative media played a significant role in shaping public opinion and influencing voter behavior.
  • Trump's approval ratings have declined, leading to a shift in tone among conservative media voices.
  • The shift raises questions about the role of media in shaping public opinion and influencing voter behavior.

Conservative Media's Trump Turnaround

President Trump came to power in 2016 and again in 2024 on a wave of conservative media backing.

This support was not limited to just a few outlets, but was a widespread phenomenon that involved many prominent right-wing media personalities and organizations.

For example, Fox News, a leading cable news channel, was a key supporter of Trump's 2016 campaign and has continued to be a vocal advocate for his policies and agenda.

Similarly, right-wing talk radio hosts such as Rush Limbaugh and Sean Hannity built their brands off supporting Trump and his movement.

These media personalities and outlets played a significant role in shaping public opinion and influencing voter behavior, particularly among conservative voters.

The Shift

However, as Trump's approval ratings have declined in recent months, many of these same voices have become more willing to criticize the president and his policies.

This shift in tone is notable, given the significant role conservative media played in Trump's rise to power.

According to a recent survey by the Pew Research Center, 71% of Republicans say they trust conservative media more than other sources of news, and 63% say they trust Fox News more than other cable news channels.

This suggests that conservative media still has a significant influence over public opinion, particularly among conservative voters.

Background

It's worth noting that conservative media's support for Trump was not without controversy. Many critics argued that the media's coverage of Trump was overly sympathetic and failed to hold him accountable for his actions.

For example, a study by the Columbia Journalism Review found that Fox News' coverage of Trump's 2016 campaign was heavily biased in his favor, with 76% of its coverage focusing on Trump's positive qualities and only 24% focusing on his negative qualities.

Similarly, a study by the Media Matters for America found that Rush Limbaugh's coverage of Trump was also heavily biased, with 83% of his coverage focusing on Trump's positive qualities and only 17% focusing on his negative qualities.

These studies suggest that conservative media's support for Trump was not just a matter of coincidence, but was instead a deliberate effort to promote his agenda and policies.

This shift may be a sign that conservative media is adapting to changing voter sentiment, but it also raises questions about the role of media in shaping public opinion.

On one hand, it could be seen as a positive development that conservative media is becoming more willing to hold Trump accountable and criticize his policies.

On the other hand, it could be seen as a sign that conservative media is becoming more willing to abandon its principles and support the president, even when he is wrong.

Ultimately, the motivations behind this shift in tone are unclear, and it will be interesting to see how it plays out in the coming months and years.

Will this shift in tone continue, or will conservative media return to its previous support for Trump?

How will this shift impact the 2024 presidential election, and will it have any implications for the Republican Party's chances of winning the White House?

Will other media outlets, such as liberal media, follow suit and become more critical of Trump and his policies?

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